Why Your Brows Matter More Than You Think

If the eyes are the windows to the soul, brows are the frames — so why neglect them?

Well-shaped brows can completely change your face. They lift, define, and balance your features. Whether you prefer a soft arch or bold definition, grooming your brows makes everything else — from eye makeup to your entire look — pop. For the most natural effect, use light, hair-like strokes with a brow pencil or powder, and always brush through with a spoolie. Don’t fear the brow gel — it’s the final polish.